THIS EVENT HAS BEEN POSTPONED

The Care and Feeding of Bloggers:

Pitching a blogger is like pitching a reporter — a reporter who can and will publicize and criticize and rationalize your every word. So, can you pitch a blogger to cover a story for your company or client? Yes! But do it wrong, and you might just end up like Lois Whitman (we'll tell you who Lois Whitman is and what she did at the session!).

Dave and Doyle will cover:

- The basics
- What's the same between pitching reporters and bloggers — and what isn't
- Examples of a pitches gone wrong
- What to do if you make a mistake